@JORDAN_BROUN // Art Direction | Creative Director
JAMS is a new line of cannabis infused edibles that are actually tasty and effective in different dose forms. From Fast-Acting Jellies, to traditional Jellies, Chocos and Tarts– there’s a treat for any and everyone’s jam.
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Photography: Cody Guilfoyle
Props: Sean Dooley
Production Queens: Maryclaire Grace, Eliza Hoyland, Kathleen Thibodeau, Emily May
CD: Jordan Broun
(Special shoutout to I Heart Reps)
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www.hellojams.com | @_hellojams
Introducing Plant Precision
Exploring beyond the boundaries of THC, Plant Precision is a new line of products created to target specific wellness destinations. From gummies that harness the powers of minor cannabinoids to an ultra-relieving topical gel, Plant Precision is for those seeking new dimensions of daily wellness—precisely where and when it’s needed.
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Photographer: Alpha Smoot
Stylist: Kalen Kaminski
CD: Jordan Broun
https://curaleaf.com/plant-precision
Art Directors: Estevan Serrano, Vaughn Renner
Senior Copywriter: Christina Nordin
Need: Product image library to use across promotional marketing materials - online, in-store, social media, CRM, OOH
Concept: By leaning into shapes and color to represent “effects” we can portray personalities of each of the Select products and their associated strains to give customers a sense of the desired outcomes when vaping or consuming. i.e. triangles = active, actionable = sativa, circles = soft, mellow = indica, squares = middle ground = hybrid. All props and backgrounds were shot in gray for max versatility and color-corrected in post
Photographer: Stephanie Gonot
Props/Styling: Amy Taylor
Art Direction: Jordan Broun
ACD: Mollie Ableman
CD: Cole Orloff
Full family of products
Family of Elite Live vape cartridges, the more premium line at the time
Generic Elite
As the sole designer on the Style team, I led all brand development, art direction, and asset creation for the Style brand under FabFitFun.
Style is a fashion box service where 1) members fill out a profile, letting stylists know what their lifestyle is like, any likes/dislikes, and if they have any specific needs, 2) stylists pull 5-6 items that fit the member’s profile, their body shape and personal preferences, 3) the members then receive their items in the mail where they can try on in the comfort of their own home and only keep the items they like.
This is a sampling from the Holiday catalog– the second catalog in the history of Style, pulled together from concept to execution in a matter of a few weeks.
Also showcased is a small collection of CRM emails, a landing page banner, and e-commerce collateral.
The second catalog in the history of FFF Style dedicated to holiday looks and gift-giving ideas. Features merchandise on regular and plus size models. From conception to execution, this was pulled together in a matter of a few weeks.
Showcase range of women styled up for different Holiday looks depending on their personal style and need
Swapped out assets seasonally or to showcase any feature promotions
Sample of one of the e-comm thumbnails that would be included
Digital banner for emails sent from main brand
Graphic Designer + Social Media Manager
Series of postcards highlighting show details plus One Sheets for exhibitors to share on social media channels
Skills: image selection, image retouching, typography, layout design, branding, style guide
Front + Back
Provided to exhibitors to feature on social media to promote the show
Front + Back
Provided to exhibitors to feature on social media to promote the show
Front + Back
Provided to exhibitors to feature on social media to promote the show
Front + Back
Front + Back
Social movement calling all fellow health nuts, vegans, those with allergies to share why they drink Almond Breeze with #DrinkToThat
Shot across seven locations on Abbot Kinney in Los Angeles
Skills: art direction, concepting, typography, wardrobe styling
PASSWORD: BDAdtt
https://www.youtube.com/watch?v=VRML0SMMS8E
https://www.instagram.com/explore/tags/drinktothat/
Variety of videos put together for social media, non-profits, concepts, etc.
Skills: art direction, concepting, story boarding, prop styling, wardrobe styling, food styling, typography, music selection, working with editors on edits
PASSWORD: ABsmoothie
Pre-roll video highlighting the sponsorship of the United States Ski and Snowboarding Team
PASSWORD: BDAolympics
Social video series introducing Shelf Stable product
PASSWORD: BDABSS
Series of 8 second social videos featuring variety of flavors
PASSWORD: BDAcrave
What does flavor sound like? BDA put together a taste test like never before asking contestants to describe what the almonds taste like through a room full of instruments
PASSWORD: BDAmusic
Two of America's greatest traditions are coming together
PASSWORD: BDA2017
PASSWORD: BDABpp
Chetna is a non profit organization that helps women from south asia overcome domestic violence and get started on their own two feet. This video was done for their gala raising awareness and fundraising.
PASSWORD: CHETNA2015
Amazon A+ pages featuring full Blue Diamond Almond family of products with larger brand story
Blue Diamond Website with eComm capability
Skills: art direction, concepting, image comping, typography, brand guidelines
Core page featuring family of Blue Diamond Almond products
Series of logos created for teams, companies, campaigns, etc.
Created for AB's southeastern region
Created for a pop-up bier garden hosting eats and drinks
AutoDote is a product containing D7 that is a military grade anti-bacterial cleaner. It's perfectly save for pets and children, and is beginning to be marketed to moms and other households.
